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Loyalty card types

8 Ways to Reward Your Customers — Pick the Right Loyalty Card for Your Business

Whether you want to bring new customers in or keep regulars coming back, there’s a card type built for your goal. My Stash Rewards helps Australian businesses choose the right wallet-based format for Apple Wallet and Google Wallet, then launch it with a branded customer experience.

Branded pass examples

Live in the wallet

Show what the card will actually look like on a customer’s phone.

These examples now feel closer to real wallet passes, while still using placeholder branding so merchants understand the final card will show their own logo, business name, and colours.

Measure, explain, and sell the outcome more clearly.

Stamp cards, gift cards, memberships, and reward passes feel more believable when the preview looks like an actual wallet pass rather than a generic promo tile.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your Gift Pass

Valid until

2/12/26

Wallet offer

Wallet pass

Branded value card for gifting

Gift value$75

Current status

$75 gift

Send someone in-store credit

Customer pass

Wallet ready

Your logo and brand colours will appear here.

Add to Apple Wallet
Add to Google Wallet
See the difference

Don’t just name the card type — show the branded wallet experience on a phone.

These mockups show how each card format can look with placeholder branding inside a realistic wallet-style phone view. They help merchants picture how their own logo, business name, and colours can appear across stamp progress, stored value, memberships, coupons, and prepaid passes.

Retention examples

Stamp, points, membership, discount, and cashback cards stay visible in the wallet and make repeat behaviour easier to reinforce.

Acquisition examples

Coupon, multipass, and gift card formats create a clearer first-purchase reason and a more tangible offer to share with new customers.

Retention cards

High-retention loyalty cards for businesses built on repeat visits

These card types are strongest when your goal is to keep customers coming back more often. They suit businesses that want a loyalty structure customers can reuse, build up over time, and keep visible inside their phone wallet.

High retention

Stamp Card

Classic punch card. Customers collect stamps with each visit and earn a reward after a set number. Best for cafes, restaurants, bakeries — any business with frequent repeat visits.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your Cafe Reward Pass

Valid until

2/12/26

Wallet offer

Wallet pass

Collect 10 visits, get 1 free coffee

★
★
★
★
★
★
★
•
•
•
Till next reward3 stamps

Current status

7 / 10 stamps

3 visits to go

Customer pass

Wallet ready

Your logo and brand colours will appear here.

High retention

Reward Card

Points-based loyalty. Customers earn points for every dollar spent and redeem them for rewards. Flexible, works for almost any business type.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your Points Reward Pass

Valid until

2/12/26

Wallet offer

Wallet pass

Earn points on every purchase

Reward progress82%

Current status

12,500 pts

Reward ready at 15,000 pts

Customer pass

Wallet ready

Your logo and brand colours will appear here.

High retention

Membership Card

Status or membership card. No stamps or points — just a branded card in the customer's wallet. Perfect for clubs, churches, membership organisations, or as a digital business card with info links.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your Membership Pass

Valid until

2/12/26

Wallet offer

Wallet pass

Priority access and member-only updates

Member tierGold

Current status

Gold member

Valid until 31 Dec 2026

Customer pass

Wallet ready

Your logo and brand colours will appear here.

High retention

Discount Card

Persistent percentage or dollar amount off every visit. Keeps customers choosing you over competitors.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your VIP Saver Pass

Valid until

2/12/26

Wallet offer

Wallet pass

Always-on member pricing

Always on15% off

Current status

15% off

Applied every eligible visit

Customer pass

Wallet ready

Your logo and brand colours will appear here.

High retention

Cashback Card

Percentage of every purchase returned as store credit. Accumulates as a balance in the customer's wallet. Strong for retail with higher average spend.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your Cashback Pass

Valid until

2/12/26

Wallet offer

Wallet pass

5% back as store credit

Store credit$42.00
Auto-added after each spend

Current status

$42 credit

Available on your next purchase

Customer pass

Wallet ready

Your logo and brand colours will appear here.

Acquisition cards

Customer-acquisition card types for offers, packages, and gifting

These card types are strongest when your goal is to attract new customers, reactivate old ones, or create a stronger first purchase reason. They work especially well for campaigns, seasonal pushes, and package-based selling.

Best for acquisition

Coupon Card

One-time-use discount. Perfect for new customer offers, seasonal promotions, or reactivating lapsed customers.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your Welcome Offer

Valid until

2/12/26

Wallet offer

Wallet pass

Single-use promotion for new customers

Single useRedeem

Current status

20% off

Expires 30 Jun 2026

Customer pass

Wallet ready

Your logo and brand colours will appear here.

Best for acquisition

Multipass Card

Pre-paid visit packages (e.g., 10 sessions for the price of 8). Great for gyms, clinics, beauty services, and treatment packages.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your 10 Visit Pack

Valid until

2/12/26

Wallet offer

Wallet pass

Pre-paid package with remaining sessions

Sessions remaining

Current status

8 visits left

10 for the price of 8

Customer pass

Wallet ready

Your logo and brand colours will appear here.

Best for acquisition

Gift Card

Stored monetary value that can be gifted. Customers buy a card for someone else, bringing new people through your door. Strong acquisition channel.

Wallet previewApple / Google
Your
Logo

Your Brand Here

Your Gift Pass

Valid until

2/12/26

Wallet offer

Wallet pass

Branded value card for gifting

Gift value$75

Current status

$75 gift

Send someone in-store credit

Customer pass

Wallet ready

Your logo and brand colours will appear here.

Need a recommendation?

Not sure which card type fits your business?

Contact us for a free recommendation. We’ll help you match the right loyalty card format to your customer behaviour, sales cycle, and business goal.

Take the next step

Ready to launch the right digital loyalty card for your business?

Choose the structure that fits your growth goal, then use My Stash Rewards to launch it inside Apple Wallet and Google Wallet without asking customers to download another app.